Kolk, Ans; Dolen, Willemijn van; Ma, Leiming - In: International Marketing Review 32 (2015) 5, pp. 492-517
Purpose – Most studies on consumers and corporate social responsibility (CSR) have focused on Western contexts. Consequently, good insight is lacking into non-Western markets where consumers may respond differently. China is a case in point, despite the popularity of the CSR concept and high...