Purpose – The purpose of this paper is to determine how a firm's strategic orientation affects service innovation capability and the resulting impact on market performance. Design/methodology/approach – A survey was administered to supply chain executives. Structural equation modeling was...

Purpose – The purpose of this paper is to examine how organizational structural factors (namely decentralization, formalization, and specialization) influence a firm's logistics service innovation capability and firm performance. Design/methodology/approach – A conceptual model is proposed...