Liu, Tong; Rodriguez, Carolina Quintero; Huang, Wen-Chieh - In: Cogent business & management 10 (2023) 3, pp. 1-17
luxury fashion goods. A survey was used to analyse the importance of luxury values such as quality, uniqueness, self …-expression, prestige, and brand image when purchasing luxury fashion handbags. Analytical hierarchy process (AHP) was performed to measure … most dominant value for Chinese millennial participants when purchasing luxury fashion handbags, whereas the prestige value …
