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The effects of national culture values on consumer acceptance of e-commerce : online shoppers in China
Yoon, Cheolho - In: Information & management : the internat. journal of … 46 (2009) 5, pp. 294-301
Persistent link: https://www.econbiz.de/10003867733
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Exploring cultural influences on mobile marketing acceptance
Pierce, Meghan; Jiang, Pingjun - In: International journal of internet marketing and … 15 (2021) 1, pp. 1-28
Persistent link: https://www.econbiz.de/10012512679
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Analysing UTAUT with trust toward mobile banking adoption in China and Pakistan : extending with the effect of power distance and uncertainty avoidance
Akhtar, Sadia; Irfan, Muhammad; Kanwal, Shamsa; Pitafi, … - In: International journal of financial innovation in … 2 (2019) 3, pp. 183-207
Persistent link: https://www.econbiz.de/10012158711
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The role of product originality, usefulness and motivated consumer innovativeness in new product adoption intenetions
Li, Guoxin; Zhang, Ruijin; Wang, Chao - In: The journal of product innovation management : an … 32 (2015) 2, pp. 214-223
Persistent link: https://www.econbiz.de/10010511289
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An integration model for innovative products in Korea and China : bio-based smart clothing
Noh, Mi Jin; Li, Qin; Park, Hyunhee - In: International journal of product development : IJPD 21 (2016) 1, pp. 59-78
Persistent link: https://www.econbiz.de/10011640635
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Einflussfaktoren der Produktentwicklung : ein interkultureller Vergleich zwischen Deutschland und China
Austermann, Dominik Garvin - 2009
Persistent link: https://www.econbiz.de/10003903366
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Ergonomische Produktgestaltung am Beispiel mobiler Geräte im interkulturellen Vergleich: China – Deutschland – USA
Leiber, Paul - 2010
Persistent link: https://www.econbiz.de/10008986772
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Understanding Chinese consumer behaviour towards new products
Götze, Franziska - In: Marketing : ZFP ; journal of research and management 33 (2011) 2, pp. 147-158
Persistent link: https://www.econbiz.de/10009161429
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The Cultural Influence on Mass Customization
Wabia, Carolin - 2020 - 1st ed. 2020.
Theoretical Background on Mass Customization Research -- Fundamentals of Culture Research -- Cultural Influence on Consumer Behavior Under Mass Customization -- Cultural‐bound Interest in Mass Customization – survey -- Cultural‐Bound Actions in Mass Customization – experiment. .
Persistent link: https://www.econbiz.de/10012399676
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The cultural influence on mass customization
Wabia, Carolin - 2020
Persistent link: https://www.econbiz.de/10012234738