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Persistent link: https://www.econbiz.de/10009375652
The article is based on both secondary and primary research into the use of plastic payment cards in China. The secondary research offers an understanding of the history and current situation of payment cards in China, whilst the primary research provides insights into the uniqueness of the...
Persistent link: https://www.econbiz.de/10014759799
Purpose – The purpose of this paper is to explore the opportunities and challenges for “foreign” financial institutions who wish to enter the Chinese market. It uses the credit card product to illustrate the complexities of this market. Design/methodology/approach – Building on a...
Persistent link: https://www.econbiz.de/10014759850
Purpose – The purpose of this paper is to present exploratory research into the holding and usage of credit cards by a distinct segment of the Chinese population, who are “early adopters” of this product. Design/methodology/approach – Primary data collection using survey methodology. A...
Persistent link: https://www.econbiz.de/10014759904