Choy, William K.W.; Ramburuth, Prem; Eng Adeline Lee, Bee - In: Chinese Management Studies 4 (2010) 2, pp. 162-183
Purpose – The purpose of this paper is to highlight the need for international managers to rethink current managerial practices, especially the application of a universalistic approach in an international business context. A differentiated managerial approach is recommended to meet the...