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Marketing Strategy of Rural Supermarket Chain in Ningxia Based on the Long Tail
Zhang, Shu-ping; Zhao, Zhi-hong - In: Asian Agricultural Research 2 (2010) 02
Based on the introduction of the Long Tail , the political, economical, social and technological environment for the development of rural supermarket chain in Ningxia is analyzed. The problems in the marketing strategy of Ningxia rural supermarket chain are pointed out, including single products...
Persistent link: https://www.econbiz.de/10009216598
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Marketing Strategy of Rural Supermarket Chain in Ningxia Based on the Long Tail
Zhang, Shu-ping; Zhao, Zhi-hong - In: Asian Agricultural Research 03 (2011) 02
Based on the introduction of the Long Tail , the political, economical, social and technological environment for the development of rural supermarket chain in Ningxia is analyzed. The problems in the marketing strategy of Ningxia rural supermarket chain are pointed out, including single products...
Persistent link: https://www.econbiz.de/10009277111
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The impact of employee perceptions of organizational corporate social responsibility practices on job performance and organizational citizenship behavior : evidence from the Chines...
Newman, Alexander; Nielsen, Ingrid; Miao, Qing - In: The international journal of human resource management 26 (2015) 9, pp. 1226-1242
Persistent link: https://www.econbiz.de/10011286951
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Corporate social responsibility, the cost of equity capital and ownership structure : an analysis of Chinese listed firms
Xu, Shan; Liu, Duchi; Huang, Jianbai - In: Australian journal of management 40 (2015) 2, pp. 245-276
Persistent link: https://www.econbiz.de/10011342882
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Corporate social responsibility in China : a preferential stakeholder model and effects
Xun, Jiyao - In: Business strategy and the environment 22 (2013) 7, pp. 471-483
Persistent link: https://www.econbiz.de/10010230285
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The impact of perceived corporate social responsibility on organizational commitment and the moderating role of collectivism and masculinity : evidence from China
Hofmann, Peter S.; Newman, Alexander - In: The international journal of human resource management 25 (2014) 5, pp. 631-652
Persistent link: https://www.econbiz.de/10010244496
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China's ethical dilemmas under globalization and uncertainty : implications for HRD
Ke, Jie; Wang, Greg G. - In: Advances in developing human resources : ADHR 16 (2014) 1, pp. 74-91
Persistent link: https://www.econbiz.de/10010257240
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How is employee perception of organizational efforts in corporate social responsibility related to their satisfaction and loyaltiy towards developing hamonious society in Chinese e...
Zhu, Qinghua; Hang, Yin; Liu, Junjun; Lai, Kee-hung - In: Corporate social responsibility and environmental management 21 (2014) 1, pp. 28-40
Persistent link: https://www.econbiz.de/10010248257
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Corporate social responsibility reporting in China : symbol or substance?
Marquis, Christopher; Qian, Cuili - In: Organization science : a journal of the Institute for … 25 (2014) 1, pp. 127-148
Persistent link: https://www.econbiz.de/10010251060
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Chinese agricultural overseas investment : trends, policies and CSR
May, Kevin - In: Transnational corporations : investment and development 22 (2016) 3, pp. 43-74
Persistent link: https://www.econbiz.de/10011444505