Purpose – The objective is to review theories of the impact of network relations and present empirical evidence on their nature and impacts. Among the questions addressed are: Who initiates network relations? Which ones are important and why? and What is the nature of the affects in important...

Purpose – This paper sets out to consider the scale and scope of the value relationship functions of trading partners and of their connected relationships created in a cross‐cultural framework. Design/methodology/approach – Using a previously‐developed framework of relationship and...