Lee, Joong-Woo; Abosag, Ibrahim; Kwak, Jooyoung - In: International Business Review 21 (2012) 1, pp. 27-39
This study addresses the role of business networking and commitment to local market when MNCs enter an emerging market. We investigate the reasons for variations in the speed of MNCs’ foreign market entry. Particularly, we examine whether MNCs’ networking with the key local actors...