Chen, Yan; Jiang, Yiwei; Wang, Chengqi; Chung Hsu, Wen - In: Management Decision 52 (2014) 5, pp. 897-915
Purpose – The purpose of this paper is to examine how firm resources and diversification strategy explain the …, marketing resources play a greater role in enhancing the performance effects of internationalization than technological … resources do. Related product diversification enhances the performance effects, while unrelated product diversification does the …