Purpose – The emergence of “interorganizational marketing” as a hot topic leads to one key question: can interorganizational governance mechanisms (socialization, incentives, and monitoring) offered by marketing theory be applied to China, an emerging economy characterized by the Chinese...

Purpose – The purpose of this paper is to examine the use of social media by restaurants in China and the extent to which consumers are using it to obtain information about dining options. Design/methodology/approach – A questionnaire for consumers was developed and social media usage data...

Taking three counties in northern Jiangsu (Suining, Ganyu and Sihong) as the respondents, the economic principles of food safety issues of rural areas in northern Jiangsu are described from three aspects which are information asymmetry, food supply and food safety issue and food consumption and...