The early days of tourism development had a naïve vision of tourism’s impacts on society in terms of economic, social …, and environmental benefits. Time has passed, and we have learnt lessons regarding the success and failure of tourism … development. Mass tourism development has pros and cons and is not necessarily the optimal development model. Alternative …

behavior among internet users and non‐users. Design/methodology/approach – It uses advertising effectiveness measures to …Purpose – This research examines how URLs in Chinese mass media advertising affect noticeability, perceptions and … investigate the perceived effects of URLs in traditional media advertising. Six hundred and twenty‐seven random telephone …

Purpose – China's youthful advertising industry has changed a lot in little more than a quarter of century. A key for …‐regulation. Originality/value – The increasing importance and effectiveness of such self‐regulation dictate that the advertising industry and …

study adopted means‐end chain theory as a theoretical basis and used the written content of tourism web sites displayed in … search engine results as an empirical object. By comparing the contents of tourism web sites and the search engine results …

The early days of tourism development had a näive vision of tourism's impacts on society in terms of economic …, social, and environmental benefits. Time has passed, and we have learnt lessons regarding the success and failure of tourism … development. Mass tourism development has pros and cons and is not necessarily the optimal development model. Alternative …