Somogyi, Simon; Li, Elton; Johnson, Trent; Bruwer, Johan; … - In: Asia Pacific Journal of Marketing and Logistics 23 (2011) 4, pp. 473-485
Purpose – The purpose of this paper is to discover the underlying motivations of Chinese wine consumption. Design/methodology/approach – Qualitative focus group interviews were performed on 36 Chinese wine consumers and four focus groups were performed, with participants segmented into...
