Mu, Yu; Bossink, Bart; Vinig, Tsvi; You, Suchuan - In: Journal of Hospitality and Tourism Technology 12 (2021) 3, pp. 533-547
Purpose Research on service innovation management of online travel agencies (OTAs) remains relatively scarce. This … service innovation. Based on theoretical synthesis and empirical analysis, the NSD framework is adapted, restructured and … refined for service innovation management at OTAs. Findings The proposed framework contains three facets and associated …