The Mexican beer industry in general, and advertising in particular, contained both international and national … iconography from abroad with that from home. The trajectory of the beer industry as well as its marketing fit in with the …

characters. This case discusses the impact of Regulation 17 on the markets for advertising and beer …

The behavioral equilibrium exchange rate (BEER) and the Penn effect models are compared via their applications on the … setting, the Penn effect model can be viewed as a special form of the BEER model; however, the latter includes many other … comparison, each model’s findings from the BEER model are only partly reasonable but each model’s findings from the Penn effect …

' management competency is associated with a 7.5 percent improvement in sales productivity and a 29.2 increase in profitability … convenience of accessing a larger export market in the South. The gap persists even after controlling for known sources of …