Purpose: Customer trust toward e-commerce has been unsettled by recent unethical events. Involvement, the level of personal relevance of an object or event, has been proved to enhance trust. Nevertheless, in a complicated online shopping environment, the relationship between involvement and...

Per capita GDP and rural and urban consumption expenditure in Ningxia are analyzed and compared with the average national levels of China. Principles, methods and advantages of Expanded Linear Expenditure System Model (ELES) are introduced. According to the relevant sample survey data in Ningxia...

The disparity of consumption expenditure among rural areas in China was studied. Then income and living expenditure of rural residents were divided into 5 grades. Principle and method of Cluster Analysis were introduced. Next, Cluster Analysis was adopted to research the disparity of rural...

This paper uses the Shapley Value decomposition technique to assess the factors behind the rise of inequality in China. It finds that, in many ways, inequality may have been an inevitable by-product of China’s investment and export-led growth model. Between Chinese households, we find that the...

The paper tests for external effects of local economic activity on consumption and income growth at the farm household level using panel data from four provinces of post-reform rural China. The tests allow for nonstationary fixed effects in the consumption growth process. Evidence is found of...