Sam Al-Kwifi, Osama; U. Ahmed, Zafar - In: Journal of Technology Management in China 9 (2014) 1, pp. 75-90
Purpose – The purpose of this study is to explore the strategies that companies could adopt to build a global brand during industry turbulence. CHALCO company was selected as a case study to conduct this research. Design/methodology/approach – A multi-faceted approach to data collection is...
