The early days of tourism development had a naïve vision of tourism’s impacts on society in terms of economic, social …, and environmental benefits. Time has passed, and we have learnt lessons regarding the success and failure of tourism … development. Mass tourism development has pros and cons and is not necessarily the optimal development model. Alternative …

Frontmatter -- Contents -- Figures and Tables -- Acknowledgements -- Preface -- Introduction -- 1. Tourism, Modernity … and Identity Building -- 2. China’s Tourism and Heritage Tourism Development -- 3. Traditional and Political Philosophies … and Heritage Tourism -- 4. Governance, Tourism Development and the Heritage Sites -- 5. Representations of Modernity …