Prior to the economic reform movement, China’s centrally planned, three‐tier system dominated the distribution sector. After the 1980s, this system gradually shifted away from the socialist mode to the free market mode. Today, China’s distribution system lies somewhere between these two...

Purpose – The purpose of this paper is to answer the question, “How do international new ventures (INVs) from emerging economies become responsive to the demands of their international customers?” Design/methodology/approach – The authors propose a model of international responsiveness...