Li, Charis X.; Liu, Xiao-xiao; Ye, Jun; Zheng, Siyu; … - In: Journal of business ethics : JBE 191 (2024) 4, pp. 675-695
The rapid economic growth and surge of consumerism in emerging markets have placed significant pressure on the environment and consumers. While well-researched ethical consumption remedies may be effective in the Western contexts, they may not be readily translatable in emerging markets due to...
