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Improving competitive advantage of Chinese sports brand through brand management
Hu, Chuming - In: Modern economy 6 (2015) 4, pp. 473-477
Persistent link: https://www.econbiz.de/10011384330
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Role of constraints in Chinese calligraphic landscape experience : an extension of a leisure constraints model
Zhang, Honglei; Zhang, Jie; Cheng, Shaowen; Lu, Shaojing; … - In: Tourism management : research, policies, practice 33 (2012) 6, pp. 1398-1407
Persistent link: https://www.econbiz.de/10009576011
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Is this Shangri-La? : the case for authenticity in the Chinese and Indian hospitality industry
Atwal, Glyn; Williams, Alistair - In: The journal of brand management : an international journal 19 (2011/12) 5, pp. 405-413
Persistent link: https://www.econbiz.de/10009511234
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Events as spaces for upgrading : automotive events in Shanghai
Tuijl, Erwin van; Dittrich, Koen - 2014
Persistent link: https://www.econbiz.de/10010514713
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"balancity" - der Deutsche Pavillon auf der EXPO in Shanghai 2010 : die Qualität des Erlebnisses ist entscheidend
Redlin, Peter - In: Event-Marketing : Trends und Entwicklungen, (pp. 151-166). 2011
Persistent link: https://www.econbiz.de/10009236039
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Brand Hong Kong : art hub for China's Belt and Road Initiative
Du Cros, Hilary; Jolliffe, Lee - In: Urban events, place branding and promotion : place …, (pp. 178-193). 2020
Persistent link: https://www.econbiz.de/10012161240
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Experience, satisfaction and loyalty in the context of online music festivals in China
Wang, Rachel; Codina, Rosa; Sun, Yan; Ding, Xiaoyu - In: International journal of event and festival management 15 (2024) 2, pp. 228-248
Persistent link: https://www.econbiz.de/10014535996
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Events as Spaces for Upgrading : Automotive Events in Shanghai
Tuijl, Erwin van; Dittrich, Koen - 2015
This study contributes to the literature dealing with upgrading of the Chinese automotive industry by analysing the role of events in the upgrading process. By combining literature on temporary clusters with that of knowledge sourcing and upgrading, we investigate how firms use events for...
Persistent link: https://www.econbiz.de/10014142384
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Handbook Event Market China
Schwägermann, Helmut (ed.); Mayer, Peter (ed.);  … - 2015
effects for the regions they are held in. China realised this fact years ago and has invested massively in the event … infrastructure, becoming one of the global hotspots of the event business.This publication highlights the development of China …’s event industry as well as the changing role of China in the global event market. …
Persistent link: https://www.econbiz.de/10012620907
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Handbook event market China
Schwägermann, Helmut (ed.); Mayer, Peter (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011407822