The elderly population in China has grown since 1999. Many Chinese businesses have noticed this trend and began to focus on the Gray Market. The behavior of older Chinese consumers has significantly changed. Descriptions of their behavior in previous research need to be updated. This paper uses...

Financial counseling and education becomes more important in the recent economic crisis. Financial ratios quantify household financial well-being and can provide a quick and easy way to identify household financial strengths and weaknesses. Using the survey method, this study investigates the...

Understanding consumer psychological characteristics and their impact on consumer behavior is an important foundation for business marketing strategies. Self-perceived age has a great impact on older consumers' behavior. This article defines the gray market in China, investigates the factors...

Investment in the securities markets is vital to households' wealth accumulation and financial security. Using data from the 2008 Survey of Chinese Consumer Finance and Investor Education, we found that self-assessed investment knowledge and having a long-term financial plan were positively...

Prior research on the saving behavior of Chinese consumers gave indirect evidence of various saving motives. In contrast, this study examined saving motives directly reported by consumers in a national survey in China. Findings indicated that the three most commonly reported motives were saving...

Credit cards have become a common method of payment for college students in China. It is important that they form good credit card usage behaviors and build a good credit history early in their financial life. Using data collected from 10 universities in China, results of this study found that...

The elderly population in China has grown since 1999. Many Chinese businesses have noticed this trend and began to focus on the Gray Market. The behavior of older Chinese consumers has significantly changed. Descriptions of their behavior in previous research need to be updated. This paper uses...