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Sports sponsorship as a strategic investment in China : perceived risks and benefits by corporate sponsors prior to the Beijing 2008 Olympics
Yang, Xinquan Sheena; Sparks, Robert; Li, Ming - In: International journal of sports marketing & sponsorship 10 (2008/09) 1, pp. 63-78
Persistent link: https://www.econbiz.de/10003788530
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The impact of mega sporting events on live spectators' images of a host city : a case study of the Shanghai F1 Grand Prix
Liu, Dongfeng; Gratton, Chris - In: Tourism economics : the business and finance of tourism … 16 (2010) 3, pp. 629-645
Persistent link: https://www.econbiz.de/10008655814
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Did olympic games improve air quality in Beijing? : based on the synthetic control method
Zhang, Jun; Zhong, Chunping; Yi, Ming - In: Environmental economics and policy studies 18 (2016) 1, pp. 21-39
Persistent link: https://www.econbiz.de/10011417764
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Environmental impact of the 2008 Beijing Olympic Games
Huijuan, Cao; Fujii, Hidemichi; Managi, Shunsuke - 2013
Beijing organized the 2008 Summer Olympic Games, and the main goal of the Chinese government regarding this event was to hold a "Green Olympics". A difference-in-differences approach was used to estimate the environmental impact the Olympic Games on air quality improvement in Beijing, compared...
Persistent link: https://www.econbiz.de/10009744067
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The promise of Beijing : evaluating the impact of the 2008 Olympic Games on air quality
Chen, Yuyu; Jin, Ginger Zhe; Kumar, Naresh; Shi, Guang - In: Journal of environmental economics and management : … 66 (2013) 3, pp. 424-443
Persistent link: https://www.econbiz.de/10010359127
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Assessing the economic impact of three major sport events in China : the perspective of attendees
Huang, Haiyan; Mao, Luke Lunhua; Kim, Suk-Kyu; Zhang, … - In: Tourism economics : the business and finance of tourism … 20 (2014) 6, pp. 1277-1296
Persistent link: https://www.econbiz.de/10010509237
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Legacy of the Beijing Olympic Games : a non-host city perspective
Liu, Dongfeng; Broom, David; Wilson, Robert - In: European Sport management quarterly : ESMQ 14 (2014) 5, pp. 485-502
Persistent link: https://www.econbiz.de/10010482291
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Modelling the economic impact of sports events : the case of the Beijing Olympics
Li, ShiNa; Blake, Adam; Thomas, Rhodri - In: Economic modelling 30 (2013), pp. 235-244
Persistent link: https://www.econbiz.de/10009703676
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Coca-Cola China's virtual Olympic Torch Relay programme at the 2008 Beijing Olympic Games : adding interactivity to a traditional offline Olympic activation
Choi, J. Andrew - In: International journal of sports marketing & sponsorship 9 (2007/08) 4, pp. 246-255
Persistent link: https://www.econbiz.de/10003761146
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Economic development as major determinant of Olympic medal wins: predicting performances of Russian and Chinese teams at Sochi Games
Andreff, Wladimir - In: International journal of economic policy in emerging … 6 (2013) 4, pp. 314-340
Persistent link: https://www.econbiz.de/10010342806