Introduction: In China Selling to China: How foreign business managers view life and work in a country taking its own … path -- Chapter 1 Sports marketing and media -- Chapter 2 China’s Auto Industry and the Race to a Sustainable Future … -- Chapter 3 Digital Marketing in China -- Chapter 4 Manufacturing and Supply Chain -- Chapter 5 Industrial and Diversified …

between China and the United States that will dominate twenty-first-century world affairs--an inside account of Beijing … rapidly. After decades of rising, China has entered a new and critical phase where it seeks to turn its economic heft into … global power. In this deeply informed book, Geoff Dyer makes a lucid and convincing argument that China and the United States …