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China
Brand image
4
Brand management
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Consumer behaviour
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4
Firm performance
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Unternehmenserfolg
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Chinese consumers
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Wang, Mengmeng
4
Cai, Yuanyuan
1
Deng, Nianqi
1
Han, Sang Hyun
1
He, Jiaxun
1
Lan, Feng
1
Park, Byung Il
1
Peng, Michael Yao-Ping
1
Shi, Yangyan
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Wang, Di
1
Wang, Junbin
1
Xiao, Simon Shufeng
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Zhao, Guangzhi
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Zhou, Tao
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International journal of technology management : IJTM
2
Asian business & management
1
Journal of business research : JBR
1
Telecommunications policy : the international journal of digital economy, data sciences and new media
1
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ECONIS (ZBW)
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Influence of two modes of intergenerational communication on brand equity
Cai, Yuanyuan
;
Zhao, Guangzhi
;
He, Jiaxun
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 553-560
Persistent link: https://www.econbiz.de/10010496182
Saved in:
2
ICT and socio-economic development : evidence from a spatial panel data analysis in China
Wang, Di
;
Zhou, Tao
;
Lan, Feng
;
Wang, Mengmeng
- In:
Telecommunications policy : the international journal …
45
(
2021
)
7
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013336127
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3
Exploring the double-edged sword effect of outward FDI spillovers on domestic firms' productivity in an emerging market
Wang, Mengmeng
;
Xiao, Simon Shufeng
;
Han, Sang Hyun
- In:
Asian business & management
22
(
2023
)
1
,
pp. 275-299
Persistent link: https://www.econbiz.de/10013557017
Saved in:
4
How much do green and digital service innovations matter for firm performance? : understanding the mediating role of product creativity
Wang, Mengmeng
- In:
International journal of technology management : IJTM
94
(
2024
)
1
,
pp. 31-55
Persistent link: https://www.econbiz.de/10015062560
Saved in:
5
How does an employee's green creativity influence environmental performance? : evidence from China
Wang, Junbin
;
Shi, Yangyan
;
Wang, Mengmeng
;
Park, Byung Il
- In:
International journal of technology management : IJTM
94
(
2024
)
1
,
pp. 56-78
Persistent link: https://www.econbiz.de/10015062563
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