Lifen Zhao, Anita; Koenig‐Lewis, Nicole; … - In: International Journal of Bank Marketing 28 (2010) 1, pp. 7-26
Purpose – Numerous empirical studies on internet banking services (IBS) adoption have focused either on perceived risk or trust; but rarely have they combined these concepts and used empirical evidence to investigate the relationship. This study aims to contribute to this field by looking...