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A study on China's time-honored catering brands : achieving new inheritance of traditional brands
Zhang, Shu-Ning; Li, Yong-Quan; Liu, Chih-Hsing; Ruan, … - In: Journal of retailing and consumer services 58 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10012431131
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Chinese young consumers' response to negative brand information of electric vehicles : do personal cultural values matter?
Shen, Xiaoting; Zhao, Yimeng; Yu, Jia; Yu, Mingzhou - In: Young consumers : insight and ideas for responsible … 25 (2024) 4, pp. 462-482
Persistent link: https://www.econbiz.de/10015047385
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The effects of product fit and brand fit on memory retention for brand alliances : when less is more : evidence from Chinese firms
Norman, Andrew T. - In: International journal of management and marketing … 9 (2016) 1, pp. 13-28
Persistent link: https://www.econbiz.de/10011551967
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The challenge of publishing research about a never-ending subject for marketing scholars : the country of origin
Checchinato, Francesca; Disegna, Marta; Vescovi, Tiziano - In: Journal of global scholars of marketing science : … 28 (2018) 2, pp. 160-165
Persistent link: https://www.econbiz.de/10011891430
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How influencers' social media posts have an influence on audience engagement among young consumers
Fan, Fei; Chan, Kara; Wang, Yan; Li, Yupeng; Prieler, … - In: Young consumers : insight and ideas for responsible … 24 (2023) 4, pp. 427-444
Persistent link: https://www.econbiz.de/10014302740
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Country-of-origin effects on Chinese consumption of branded foreign products
Fayol-Song, Lingfang - In: The globalisation of Chinese business : implications …, (pp. 227-239). 2014
Persistent link: https://www.econbiz.de/10012016697
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The development of Chinese brands for the global market
He, Ping; Omar, Ogenyi - In: The journal of retail marketing management research : JRMMR 2 (2009/10) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10003838084
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Seven lessons for building a winning brand in China
Nunes, Paul F.; Piotroski, Susan A.; Teo, Lay Lim; … - In: Strategy & leadership : a publication of Strategic … 38 (2010) 1, pp. 42-49
Persistent link: https://www.econbiz.de/10003940004
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How are brand names of Chinese companies perceived by Americans?
Fetscherin, Marc; Diamantopoulos, Adamantios; Chan, Allan; … - In: The journal of product & brand management 24 (2015) 2, pp. 110-123
Persistent link: https://www.econbiz.de/10011308516
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Chinese consumers' brand loyalty for consumer products : importance of brand personality as major antecedent of brand loyalty
Kim, Renee B.; Zhao, Monica - In: Asian Academy of Management journal : AAMJ 19 (2014) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10011310035