Mikhailitchenko, Andrey; Varshney, Sanjay B. - In: Journal of marketing and consumer behaviour in emerging … (2016) 1, pp. 4-19
Purpose - The purpose of this research is to develop, test, and validate the symbiotic networking concept of SMEs internationalization pathways. Design/Methodology/Approach - Survey data were collected from managers/owners of SMEs operating in the textile industry in China and Russia. The...