Cremer, Rolf D.; Ramasamy, Bala - In: Journal of Business Strategy 30 (2009) 6, pp. 15-26
Purpose – To date, more than 400 of the Fortune 500 companies have already established their presence in China. Like their larger counterparts, smaller multinationals are also attracted by the huge potential market and cheap resources that China has to offer. Thus, the purpose of this paper to...