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The pulp and paper industry has historically played a significant role in countries in the northern hemisphere (Biermann, 1996; Hylander, 2009; Laurila, 1998). However, the process of globalisation manifested among others by the rise of BRIC countries on the one hand and increasing environmental...
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competitive advantages of multinationals emerging from Brazil, Russia, India and China (the BRICs), respectively. Findings – EMNEs …
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