Narrow search
Showing 1 - 10 of 6,758
Cover Image
An evolutionary explanation for shopping behavior
Prendergast, Gerard P.; Lam, Choi Ching - In: The journal of consumer marketing 30 (2013) 4, pp. 366-370
Persistent link: https://www.econbiz.de/10009788900
Cover Image
Customer engagement planning emerging from the "individualist-collectivist"-framework : an empirical examination in China and UK
Bang, Nguyen; Chang, Kirk; Simkin, Lyndon - In: Marketing intelligence & planning 32 (2014) 1, pp. 41-65
Persistent link: https://www.econbiz.de/10010252037
Cover Image
Retail positioning through customer satisfaction : an alternative explanation to the resource-based view
Zhang, Thao; Fei, Li - In: Journal of strategic marketing 21 (2013) 7, pp. 559-587
Persistent link: https://www.econbiz.de/10010233695
Cover Image
An evolutionary explanation for shopping behavior
Prendergast, Gerard; Ching Lam, Choi - In: Journal of Consumer Marketing 30 (2013) 4, pp. 366-370
Purpose – The purpose of this study is to describe the shopping experiences of males and females. The central research … question is: what does shopping mean for males and females? The sub‐question related to this central research question is: what … are the differences in male and female experiences of shopping? Design/methodology/approach – Using a phenomenological …
Persistent link: https://www.econbiz.de/10014849853
Cover Image
Supermarkets and their Role in Chinese Retailing
Blois, K.J. - In: European Journal of Marketing 23 (1989) 3, pp. 7-16
There were 150 supermarkets in China in 1987. Their introduction to the country was part of the larger experiment with various forms of pre‐market economic activity. The attitudes of customers and management to supermarkets and the problems of introducing supermarkets in a relatively...
Persistent link: https://www.econbiz.de/10014724679
Cover Image
Mighty emperors of the east jumping wall to the west (Chinese brands take off in the west)
In: Strategic Direction 29 (2013) 4
Persistent link: https://www.econbiz.de/10015011954
Cover Image
Consumers’ attitudes towards online and mobile banking in China
Laforet, Sylvie; Li, Xiaoyan - In: International Journal of Bank Marketing 23 (2005) 5, pp. 362-380
Purpose – The aim of this study is to investigate the market status for online/mobile banking in China. With the recent and forecasted high growth of Chinese electronic banking, it has the potential to develop into a world‐scale internet economy and requires examination....
Persistent link: https://www.econbiz.de/10014759857
Cover Image
Antecedents of consumer attitudes toward mobile marketing : a comparative study of youth markets in the United States and China
Gao, Tao; Rohm, Andrew J.; Sultan, Fareena; Huang, Suping - In: Thunderbird international business review 54 (2012) 2, pp. 211-224
Persistent link: https://www.econbiz.de/10009514392
Cover Image
Factors influencing the intention of international students to shop online in China
Mensah, Isaac Kofi - In: International journal of e-business research : an … 16 (2020) 3, pp. 20-41
Persistent link: https://www.econbiz.de/10012302662
Cover Image
Store visits and information sources among urban Chinese children
Chan, Kara - In: Journal of Consumer Marketing 22 (2005) 4, pp. 178-188
Purpose – The purpose of this article is to examine how often urban children in mainland China interact with different types of retail shops, how they learn about new products and services, and their attitudes toward different sources of product information. Design/methodology/approach – A...
Persistent link: https://www.econbiz.de/10014848461