The paper examines the purchase behaviour (performed by adults) in relation to children's wear in the 0‐14 age group …. The importance of product attributes of children's wear was investigated. Data were gathered from both interviews and a … the most important attributes for children's wear consumers. It was also found that branding had a limited impact on the …

clothing is investigated using a sample of Chinese consumers. The multivariate analysis of variance and discriminant analysis … distinguish and profile consumers who prefer to buy domestic, imported or both types of clothing. Empirical findings reveal that … consumers who prefer to buy imported brand clothing tend to have a unique lifestyle and shopping orientation that differ from …

Nanjing Road are studied, with an investigation of apparel brands covered by each. The results identify the four retailing …

Purpose – This paper aims to reviewsa case study on Monaco based company Zelective and its clothing brand The Cashmere …