Eun Park, Ji; Yu, Jun; Xin Zhou, Joyce - In: Journal of Consumer Marketing 27 (2010) 5, pp. 437-446
' innate innovativeness is associated with their shopping styles. Specifically, it aims to explore the relationship between two … types of innovativeness – sensory and cognitive – and consumer shopping styles. Design/methodology/approach – The paper … integrates the consumer innovativeness and consumer shopping styles literature. It is built on the premise that if consumer …