He, Yanqun; Zou, Deqiang; Jin, Liyin - In: Journal of Consumer Marketing 27 (2010) 7, pp. 615-628
Purpose – The objective of this paper is to investigate the lifestyles of contemporary Chinese affluent consumers and … analysis. Multiple regression analyses were performed to explore the relationships between lifestyles and consumption patterns … marketers may better approach affluent Chinese consumers with various lifestyles. …