This paper presents a comprehensive statistical report on China’s current apparel retailing environment, including the macro‐ (demographic, economic, political, cultural, technological and natural factors) and micro‐ (sourcing, garment manufacturing, marketing intermediaries and consumers)...

China's economic reform has brought about dramatic changes in the marketing environment. In this paper, several new features of the marketing environment in China are identified by examining the process and results of the reform. The paper concludes that the market has become a dominant factor...

As China moves from a command economy to one more directed by customer demands, its enterprises must acquire an entirely new understanding of the purpose of business. The marketing concept appears to offer an approach to management that is dramatically new to China but much needed in its current...

This study evaluated the views of a range of 20-to 35-year-old Chinese respondents regarding the applicability and relevance-in today's modern China-of various traditional Chinese values such as trust, respect and guanxi, in regard to personal, social, business and consumer behavior contexts. It...

This paper explores the competitive threat posed by People's Republic of China (PRC) to Latin America and Caribbean (LAC). It focuses on the impact of PRC's rise as a major exporter of manufactures, but it also considers bilateral trade between LAC and PRC.

The purpose of this paper is first to examine the historical and current development of the private sector in the PRC, and then to try to identify its characteristics, bottlenecks to further development and their policy implications. We then explore a simplified mathematical model, illustrating...

Purpose – Despite close to two decades of foreign direct investment (FDI) in China, and the country's enormous market potential, most US and European multinational corporations (multinationals) have never made a profit in that country. The distribution of profits among multinationals also...