There is recent interest in using Discrete Choice Experiments (DCEs) to derive health state utility values and results can differ from Time Trade Off (TTO). Clearly DCE is 'choice-based' whereas TTO is generally considered to be a 'matching' task. We explore whether procedural adaptations to the...

There is recent interest in using Discrete Choice Experiments (DCEs) to derive health state utility values and results can differ from Time Trade Off (TTO). Clearly DCE is 'choice-based' whereas TTO is generally considered to be a 'matching' task. We explore whether procedural adaptations to the...