Louisot, Jean-Paul; Girardet, Christophe - In: International Journal of Banking, Accounting and Finance 4 (2012) 1, pp. 4-47
Reputation is an intangible asset that directly affects the market value of the firm. Reputation is built on the trust established with all stakeholders through past behaviour. Reputation may prove resilient, yet even minor misconducts, if repeated, can lead to downfall. We propose an...