The paper analyses the role of social media in shifting the climate change discourse in the North Atlantic region. Changes in the media environment have removed traditional gatekeepers of information dissemination and empowered new kinds of actors to reach large audiences. Yet, the techniques...

Over the last few years, many companies have integrated social media, and social networking sites in particular, into their communication and media plan, leading to a deep transformation of the organizational models and changing the companies' marketing dynamics. This study has dual aims: first,...