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Marketing in a changing environment
Holloway, Robert John; Hancock, Robert Spencer - 1968
Persistent link: https://www.econbiz.de/10000577772
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Climate change : a social and commercial marketing communications challenge
Peattie, Kenneth J.; Peattie, Sue; Ponting, Cerys - In: EuroMed journal of business 4 (2009) 3, pp. 270-286
Persistent link: https://www.econbiz.de/10003928530
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Macromarketing - a global focus ; Vol. 4
Shapiro, Stanley J. (contributor) - 2009
Persistent link: https://www.econbiz.de/10003875419
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The role of marketing in reducing climate change : an approach to the sustainable marketing orientation
Calvo-Porral, Cristina - In: Climate change and global development : market, global …, (pp. 261-283). 2019
Persistent link: https://www.econbiz.de/10012062893
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Temperature Shocks and Establishment Sales
Addoum, Jawad M. - 2019
Combining granular daily data on temperatures across the continental U.S. with detailed establishment data from 1990 to 2015, we study the causal impact of temperature shocks on establishment sales and productivity. Using a large sample yielding precise estimates, we find no evidence that...
Persistent link: https://www.econbiz.de/10012867659
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Anti-climate change management in marketing
Svensson, Göran; Andersson, Svante - In: Glocal marketing : think globally and act locally, (pp. 373-389). 2009
Persistent link: https://www.econbiz.de/10003884889
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Doing Business in Bangladesh and Sri Lanka : Challenges and Opportunities
Spillan, John E.; Rahman, Mohammad Nakibur - 2023
Business in Sri Lanka -- Chapter 13: The Marketing Process in Bangladesh -- Chapter 14: Speculations on Future Trends and …
Persistent link: https://www.econbiz.de/10014322101
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Macromarketing our way to a zero-carbon future
Helm, Sabrina; Little, Vicki - In: Journal of macromarketing 42 (2022) 2, pp. 262-266
Persistent link: https://www.econbiz.de/10013257866
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Interventions as experiments : connecting the dots in forecasting and overcoming pandemics, global warming, corruption, civil rights violations, misogyny, income equality, and guns
Woodside, Arch G. - In: Journal of business research : JBR 117 (2020), pp. 212-218
Persistent link: https://www.econbiz.de/10012285923
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"No marketing on a dead planet" : rethinking marketing education to support a restoration economy
Helm, Sabrina; Little, Vicki J.; Frethey-Bentham, Catherine - In: Journal of macromarketing 44 (2024) 2, pp. 307-323
Persistent link: https://www.econbiz.de/10014584734