Television shopping simulates a personalized selling situation: it combines salesmanship with parasocial interaction. Segments of two major shopping channels, Home Shopping Network (HSN) and Quality Value Convenience (QVC), were coded for the use of persuasion strategies by the host, co‐host,...

Purpose – The purpose of this paper is to investigate young professional men's perceptions and use of dress in relationship to their work identities. Design/methodology/approach – Data were collected from 49 young men using a snowball sampling technique. Responses were analyzed using...