Sook Lee, Mi; Geistfeld, Loren V.; Stoel, Leslie - In: Journal of Fashion Marketing and Management: An … 11 (2007) 4, pp. 511-528
Purpose – The purpose of this paper is to examine whether cultural differences could explain differences between Korean and American apparel web sites. Design/methodology/approach – The contents of American and Korean apparel web sites are compared. The chi‐square test of independence is...