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Although a large body of literature exists on the export activities of small‐ and medium‐sized enterprises (SMEs), once a criterion for determining the size of firm has been established, e.g. number of employees, there has been a tendency for studies to categorize these firms as homogeneous....
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Reports on the findings from an exploratory study investigating the export practices of UK clothing and knitwear manufacturing firms. Attempts to examine several key export marketing factors relating specifically to export development and performance characteristics, international market...
Persistent link: https://www.econbiz.de/10014946496
Provides empirical evidence of the export marketing practices of ethnic minority‐owned small and medium‐sized enterprises (SMEs) in the UK clothing industry. Provides a contribution to the literature since, although a large body of literature exists on the areas of exporting, SMEs, and to a...
Persistent link: https://www.econbiz.de/10014946508
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