Felzensztein, Christian; Huemer, Lars; Gimmon, Eli - In: Journal of Business & Industrial Marketing 25 (2009) 1, pp. 73-82
Purpose – The purpose of this paper is to is focus on the role of geographic co‐location in the development of firm‐level marketing externalities. Design/methodology/approach – A mail survey and quantitative analysis were used to examine the effect of co‐location on externalities. Fast...