Matrices of binary or count data are modelled under a unified statistical framework using finite mixtures to group the rows and/or columns. These likelihood-based one-mode and two-mode fuzzy clusterings provide maximum likelihood estimation of parameters and the options of using likelihood ratio...

This paper proposes an approach denoted visual conjoint analysis (VCA). Conjoint analysis is commonly used in marketing to understand consumers’ decision criteria, particularly why consumers prefer and select certain products and their variations. Yet, little efforts have been made to provide...