Pejić Bach, Mirjana; Pivar, Jasmina; Jaković, Božidar - In: Journal of risk and financial management : JRFM 14 (2021) 11, pp. 1-25
telecommunications. Considering the value of market segmentation, we propose a three-stage approach to explain and predict the churn in … telecommunications separately for different market segments using cluster analysis and decision trees. In the first stage, a case study …