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A least squares procedure for benefit segmentation with conjoint experiments

Kamakura, Wagner A. - In: Journal of marketing research : JMR 25 (1988) 2, pp. 157-167

Persistent link: https://www.econbiz.de/10001051617

FAMSCALE : a probabilistic multidimensional scaling model for accommodating brand (un)familiarity in positioning maps

Bijmolt, Tammo H. A.; DeSarbo, Wayne; Wedel, Michel - 1993

Persistent link: https://www.econbiz.de/10000883528

A Monte Carlo evaluation of maximum likelihood multidimensional scaling methods

Bijmolt, Tammo H. A.; Wedel, Michel; Mellens, Martin C. - 1993

Persistent link: https://www.econbiz.de/10000883529

An exponential-family multidimensional scaling mixture methodology

Wedel, Michel - In: Journal of business & economic statistics : JBES ; a … 14 (1996) 4, pp. 447-459

Persistent link: https://www.econbiz.de/10001209343

Mixed tree and spatial representation of dissimilarity judgments

Wedel, Michel; Bijmolt, Tammo H. A. - 1998

Persistent link: https://www.econbiz.de/10000995263

A general latent class stochastic MDS methodology for simultaneous segmentation and positioning

Wedel, Michel; DeSarbo, Wayne - 1994

Persistent link: https://www.econbiz.de/10000917393

An Exponential-Family Multidimensional Scaling Mixture Methodology

Wedel, Michel - 2016

A multidimensional scaling methodology (STUNMIX) for the analysis of subjects' preference/choice of stimuli that sets out to integrate the previous work in this area into a single framework, as well as to provide a variety of new options and models, is presented. Locations of the stimuli and the...

Persistent link: https://www.econbiz.de/10012989662