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FAMSCALE : a probabilistic multidimensional scaling model for accommodating brand (un)familiarity in positioning maps
Bijmolt, Tammo H. A.; DeSarbo, Wayne; Wedel, Michel - 1993
Persistent link: https://www.econbiz.de/10000883528
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Dynamic strategic groups : deriving spatial evolutionary paths
DeSarbo, Wayne; Grewal, Rajdeep; Wang, Rui - In: Strategic management journal 30 (2009) 13, pp. 1420-1439
Persistent link: https://www.econbiz.de/10003905660
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Hybrid strategic groups
DeSarbo, Wayne; Grewal, Rajdeep - In: Strategic management journal 29 (2008) 3, pp. 293-317
Persistent link: https://www.econbiz.de/10003686380
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The simultaneous identification of strategic/performance groups and underlying dimensions for assessing an industry's competitive structure
DeSarbo, Wayne; Grewal, Rajdeep; Hwang, Heungsun; Wang, … - In: Journal of modelling in management 3 (2008) 3, pp. 220-248
Persistent link: https://www.econbiz.de/10003803823
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A clusterwise bilinear multidimensional scaling methodology for simultaneous segmentation and positioning analyses
DeSarbo, Wayne; Grewal, Rajdeep; Scott, Crystal J. - In: Journal of marketing research : JMR 45 (2008) 3, pp. 280-292
Persistent link: https://www.econbiz.de/10003724262
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An exponential-family multidimensional scaling mixture methodology
Wedel, Michel - In: Journal of business & economic statistics : JBES ; a … 14 (1996) 4, pp. 447-459
Persistent link: https://www.econbiz.de/10001209343
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A generalized normative segmentation methodology employing conjoint analysis
DeSarbo, Wayne; DeSarbo, Christian F. - In: Conjoint measurement : methods and applications, (pp. 447-478). 2001
Persistent link: https://www.econbiz.de/10001690283
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Constructing MDS joint spaces from binary choice data : a multidimensional unfolding threshold model for marketing research
DeSarbo, Wayne - In: Journal of marketing research : JMR 24 (1987) 1, pp. 40-54
Persistent link: https://www.econbiz.de/10001020976
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A general latent class stochastic MDS methodology for simultaneous segmentation and positioning
Wedel, Michel; DeSarbo, Wayne - 1994
Persistent link: https://www.econbiz.de/10000917393