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Clusteranalyse
Theorie
61
Theory
61
Marktforschung
33
Consumer behaviour
31
Konsumentenverhalten
31
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31
Marketing
24
Markenartikel
18
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Neuronale Netze
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Nichtparametrisches Verfahren
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Nonparametric statistics
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Retailing
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Market share
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Price response function
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market basket analysis
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Hruschka, Harald
5
Natter, Martin
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Forschungsbericht / Institut für Höhere Studien und Wissenschaftliche Forschung, Wien
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Marketing : ZFP ; journal of research and management
1
Mathematische Methoden der Wirtschaftswissenschaften : Festschrift für Otto Opitz
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ECONIS (ZBW)
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Abgrenzung und Segmentierung von Märkten auf der Grundlage unscharfer Klassifikationsverfahren
Hruschka, Harald
-
1985
Persistent link: https://www.econbiz.de/10000044132
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2
Using neural networks for clustering-based market segmentation
Hruschka, Harald
;
Natter, Martin
-
1992
Persistent link: https://www.econbiz.de/10000874143
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3
A multilayer perceptron for clustering
Hruschka, Harald
;
Natter, Martin
- In:
Mathematische Methoden der Wirtschaftswissenschaften : …
,
(pp. 76-84)
.
1999
Persistent link: https://www.econbiz.de/10001423413
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4
Clusterorientierte Marktsegmentierung mit Hilfe künstlicher Neuraler Netzwerke
Hruschka, Harald
;
Natter, Martin
- In:
Marketing : ZFP ; journal of research and management
17
(
1995
)
4
,
pp. 249-254
Persistent link: https://www.econbiz.de/10001192583
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5
Market definition and segmentation using fuzzy clustering methods
Hruschka, Harald
- In:
International journal of research in marketing : IJRM ; …
3
(
1986
)
2
,
pp. 117-134
Persistent link: https://www.econbiz.de/10001041167
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