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Evaluation of structure and reproducibility of cluster solutions using the bootstrap
Dolnicar, Sara; Leisch, Friedrich - In: Marketing letters : a journal of research in marketing 21 (2010) 1, pp. 83-101
Persistent link: https://www.econbiz.de/10003956327
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Tourism and discretionary income allocation : heterogeneity among households
Dolnicar, Sara; Crouch, Geoffrey I.; Devinney, Timothy … - In: Tourism management : research, policies, practice 29 (2008) 1, pp. 44-52
Persistent link: https://www.econbiz.de/10003569081
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Required sample sizes for data-driven market segmentation analyses in tourism
Dolnicar, Sara; Grün, Bettina; Leisch, Friedrich; … - In: Journal of travel research : a quarterly publication of … 53 (2014) 3, pp. 296-306
Persistent link: https://www.econbiz.de/10010358310
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Word-of-mouth segments : online, offline, visual or verbal?
Ring, Amata; Tkaczynski, Aaron; Dolnicar, Sara - In: Journal of travel research : a quarterly publication of … 55 (2016) 4, pp. 481-492
Persistent link: https://www.econbiz.de/10011458626
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How to avoid random market segmentation solutions
Ernst, Dominik; Dolnicar, Sara - In: Journal of travel research : a quarterly publication of … 57 (2018) 1, pp. 69-82
Persistent link: https://www.econbiz.de/10011915336
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Using segment level stability to select target segments in data-driven market segmentation studies
Dolnicar, Sara; Leisch, Friedrich - In: Marketing letters : a journal of research in marketing 28 (2017) 3, pp. 423-436
Persistent link: https://www.econbiz.de/10011730667