In the last 25 years, the economics of organization has emerged as a thriving branch of economics. In spite of some variety among the contributions to this field, it is fair to say that the literature is in agreement on the fundamentals. The basic insight is this: in addition to production costs...

We argue that since Coase?s seminal 1937 paper on "The Nature of the Firm," there has been an odd and unjustified separation between price theory and the economics of organization. For example, matters of production has been the domain of the former exclusively. However, a new approach to...